Educator. Publisher. Mother. Lifelong Learner.

Hi, I’m Ayesha I. Siddiqua (also known as Aysh Siddiqua), the founder and editor of Jeddah Mom.

I’m an educator, former college lecturer, writer, entrepreneur, and mother passionate about helping families make confident education decisions in a rapidly changing world.

For more than a decade, I’ve been creating trusted content that supports parents as they navigate everything from early learning and homeschooling to academic success, future-ready skills, and educational opportunities in Saudi Arabia.

My work sits at the intersection of education, parenting, and the future of learning. Through practical guides, curated resources, and trusted recommendations, I help families discover opportunities that support academic success and prepare children for a rapidly changing world.

Today, my mission is simple:

To help parents discover the resources, programs, and learning experiences that empower their children to thrive.

A Story Rooted in Saudi Arabia

Although I’m an expatriate, Saudi Arabia has always been home.

I was born and raised in the Kingdom, spending my childhood in Jeddah before pursuing higher education and beginning my career as a college lecturer. I returned as an expat trailing wife. I’ve lived between Saudi and the UAE for over 20 years and when it came time to decide where to raise our own children, we made the intentional choice to return to Saudi Arabia.

That decision wasn’t based on convenience. But it was based on the opportunities we believed the Kingdom could offer our family and the values we wanted our children to grow up with.

Having experienced life both inside and outside Saudi Arabia, I understand the questions many local and expatriate families ask when navigating education, schools, extracurricular activities, and preparing children for the future.

My Background in Education

Before becoming a full-time publisher and entrepreneur, I worked as a college lecturer and science editor after completing my Master’s degree in Biotechnology.

Teaching strengthened my belief that education is about much more than grades. It’s about nurturing curiosity, resilience, critical thinking, and the confidence to embrace lifelong learning.

Those same principles shape everything we publish at Jeddah Mom.

Why I Built Jeddah Mom

What started over a decade ago as a parenting blog has evolved into something much bigger.

Today, Jeddah Mom is becoming a trusted education resource for families in Saudi Arabia connecting parents with high-quality information, educational opportunities, and practical guidance to help them make confident decisions.

Many of our readers tell us how they found community and friends away from home through us.

Our editorial focus includes:

• Schools and curriculum choices
• Tutoring and academic support
• AI, coding, robotics, and STEM education
• Summer camps and enrichment programs
• Future-ready skills for children and teens
• Parent guides and educational resources

My Vision

I believe parents shouldn’t have to spend hours searching across dozens of websites to find trustworthy information.

My vision is for Jeddah Mom to become the leading education publisher for families in Saudi Arabia and the GCC — a place where parents can discover opportunities, compare options, and access reliable guidance at every stage of their child’s educational journey.

Beyond the Website

Above all, I’m a mother of four who is deeply invested in raising curious, capable, and compassionate learners.

The questions I ask for my own children are the same questions that inspire the work we do at Jeddah Mom every day.

Because every family deserves access to the information they need to help their children flourish.